On Thursday, the rapper also released a new teaser trailer for the album on Instagram
:max_bytes(150000):strip_icc():format(jpeg)/Eminem-music-071124-tout-8732293153924015bbb7858047daa400.jpg "Eminem walks off stage with NFL commissioner Roger Goodell during the 2024 NFL Draft on Thursday, April 25, 2024")
Ben Liebenberg / AP
Eminem at the NFL Draft in Detroit in April 2024Eminem is sharing new information about his upcoming album 12 hours before its release.
In a post on X (formerly Twitter) on Thursday, the rapper, 51, declared, "Public service announcement: the 'death of slim shady' is a conceptual album, therefore, if you listen to songs out of order they might not make sense. Enjoy."
On Thursday, Eminem also released a new trailer for the album, The Death of Slim Shady (Coup de Grâce), on Instagram in which the musician appears to be in a dark, rundown basement tied to a metal folding chair with his hands behind his back and his mouth gagged.
His back is to the camera, and he is watching a television. Although the TV picture is static, an announcer's voice eventually can be heard saying in part, "....Detroit rapper Eminem in a stunning move has released an album in which he is actually going to cancel himself."
Soon afterward, a robotic voice can be heard repeating, "Thank the Lord, Coup de Grâce" as Eminem tries to escape the ties constricting him.
"'He’s locked in my basement…' COUP DE GRÂCE 🤐❌ #TheDeathofSlimShady 7/12," the video's caption read.
Aaron J. Thornton/Getty
Eminem performs onstage at Live from Detroit: The Concert at Michigan Central on June 6, 2024Related: Eminem Pulls a 'Houdini' with Surprise Performance at Detroit Concert Event
Eminem has been releasing promotional material for the album on Instagram recently like the videos for his singles "Houdini" and "Tobey."
The new trailer appears to be the first one to be released since Tuesday, July 2, when he posted a video featuring a woman in labor at "Pompsomp Hills Hospital."
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Jeff Kravitz/FilmMagic
Inductee Eminem performs on stage during the 37th Annual Rock & Roll Hall of Fame Induction Ceremony in Los Angeles in November 2022When she delivers, the baby isn't breathing and doctors have to pat him on the back to help him. But when the baby is handed to his mother, he grows horns and his eyes grow dark.
"What did you do to him?" the mother asks, right before her child begins hissing and the doctors scream and flee the room.
The Death of Slim Shady (Coup de Grâce) will be available to stream on Friday, July 12.
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