"Lots of fringe, lots of turquoise," the singer and entrepreneur tells PEOPLE
Jessica Simpson is entering a new era.
As the 44-year-old singer and businesswoman gears up to return to the music scene, her eponymous brand's fall/holiday 2024 clothing and shoe collection reflects her newfound "Rockabilly sensibility."
"There's a rock and roll western vibe that runs through the pieces of this collection," Simpson tells PEOPLE. "It is a celebration of how different forms of artistic expressions are woven together."
The campaign photos, inspired by her time in Nashville creating new music, shows the star perched on a stage in a floral maxi dress, standing in front of a tour bus in towering red platform sandals and using an amplifier to show off her knee-high bronze boots.
For the mom of three, fashion has long been "one of my favorite parts of self-expression."
"Creativity is absolutely interrelated with fashion for me," Simpson says of crafting the new collection. "I find that what I am wearing helps me evoke a certain sense of self. It is really always inner confidence coming out that is most beautiful in my opinion, but sometimes clothes and shoes can help navigate part of the creative process."
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While dressing for the studio in Nashville, the entrepreneur, who hails from Texas, says she likes to get "into character."
"If I dress the part of what I am feeling artistically I am better able to express myself in the words and music I am writing," she says. "...Lots of fringe, lots of turquoise, high heels and lots of slip dresses, short and long! I kind of created my own style based on the songs I am singin’."
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A nod to the brand's footwear roots, Simpson focused on boots and special occasion shoes for the fall/holiday launch.
"I love boots and this season we have a lot of elevated styles and metallics that I am obsessed with," she says. "The special occasion shoes are sparkly and chic, perfect for all of our holiday parties and celebrations."
Simpson calls out the Verity Stiletto Boot in Red Muse — a thigh-high design made from faux leather and available in a variety of bold colorways. "Both a pop of color and a great pair of boots can instantly change your mood and your look," she says. "Red always makes a statement."
The star also notes that from denim offerings to embellished shackets, the collection's "jackets bring so much vibe."
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Like many, Simpson feels nostalgic for back-to-school season when fall rolls around.
"Growing up, we didn’t have much of anything, but we did have a lot of love in our family," she recalls. "Even though we didn’t have resources for a lot of back to school shopping, my mom always found a way to help me feel cute and accessorize outfits so they felt stylish and unique."
The star adds, "She still helps style my outfits sometimes and I am always reminded about when that started with me going back to school as a kid."
To build your own dream fall wardrobe, check out the Jessica Simpson fall/holiday 2024 collection, available now at JessicaSimpson.com and select retailers.
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